Welcome to Retailwatch for April 2012

Total retail spend in New Zealand for the 28 days ending 28 April 2012 was $2,398.4 million. This represents a marginal increase of 0.1% from the previous 28 days and an increase of 2.0% from the 28 days ending 28 April 2011. Compared to April 2011, April 2012 was down in the Clothing & Footwear, Department Stores, Books & Stationery and Travel & Accommodation categories. However, National spending on Recreation & Entertainment has jumped 15.8%, with spending in Cafés/Restaurants/Bars and Home & Building Supplies up 7.1% and 7.6% respectively.

Total Canterbury spending continues to increase, despite decreases in five categories. This increase is largely due to a 134.7% increase in Recreation & Entertainment spending. New Zealanders up and down the country were getting out and about in April with Recreation & Entertainment experiencing increases across the board including Nelson 35%, Tasman 29.6% and Marlborough 23.6%. Perhaps as a result of the increase in Recreation & Entertainment spending, Cafés/Restaurants/Bars also received a boost, increasing in every region from 2.5% in the West Coast to 10.0% in Nelson. Books & Stationery were not the flavour of the month, down in every region except Otago and Manawatu-Wanganui up 0.6% and 2.2% respectively.

Travel & Accommodation spending decreased in both the North Island (-1.1%) and South Island (-4.6%), despite increases in Marlborough (15.6%), Gisborne (13.4%), and Northland (10.8%). Travel & Accommodation spending was also down in Metropolitan areas (-4.0%), while Non-Metropolitan areas showed an increase of 1.0%.

Northland and Nelson both experienced big spending increases. Furniture/Appliances/Homewares spending was up 19.6% and, despite the overall decrease in Travel & Accommodation spending, in Northland spending was up 10.8%. Northland showed the biggest increase of any region in the Health Goods & Services category, up 8.2%.

Total spending in Nelson has jumped compared to April last year despite a 9.5% decrease in Books & Stationery spending and decreases of 6.5% in Furniture/Appliances/Homewares and 5.4% in Clothing & Footwear. This increase is largely due to leaps in Recreation & Entertainment (35%), Home Building Supplies (16.3%) and Cafés/Restaurants/Bars (10.0%).

Retailwatch can be used to monitor trends in specific categories that are relevant to you while also building a broader picture of the overall retail environment.

Pumpt Advertising

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We’ve teamed up with Bestbuys to create a new shopping mailer for your local area!

Our Local is about bringing local offers and information from local businesses to local people as a quality mailer printed on gloss art, giving superior reproduction.

Currently, Our Local focuses on the Botany & East area. Distributed to 30,000 targeted homes of the most regular consumers in Beachlands, Botany Downs North, Botany Downs South, Buckland’s Beach, Burswood, Cockle Bay, Dannemora, East Tamaki Heights, Eastern Beach, Half Moon Bay, Highland Park, Howick, Maraetai, McLeans, Mellons Bay, North Park, Pakuranga and Pakuranga North. Featuring Fashion, entertainment and dining, home and services, health and beauty, and all things Botany & East.

Our Local is a great opportunity to get you’re business known within the community. If you’re interested in advertising in Our Local, contact Pumpt today!

Pumpt Advertising

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Follow us on Facebook to check out more about the Pumpt team!

If you own a Subway franchise, ask us about the great Local Store Marketing offers we can help you with.

Follow us on Facebook to check out more pictures from Pumpt’s Subway experience.

Pumpt Advertising

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Welcome to Retailwatch for March 2012

Total retail spend in New Zealand for the 28 days ending 28 March 2012 was $2,394.1 million. This represents no change from the previous 28 days and an increase of 2.8% from the 28 days ending 28 March 2011. Compared to March 2011, March 2012 was down in the Books & Stationery, Travel & Accommodation and Liquor Stores categories. Clothing & Footwear had a very strong showing, up 8.4%. Health Goods & Services and Cafes/Restaurants/Bars also showed increases of 6.3% and 5.3% respectively.

Regionally, compared to March last year, total Canterbury spending has bounced back and the biggest increase was Recreation & Entertainment in Canterbury up 90%. However, spending in some categories in Canterbury has started to tail off with Books & Stationery showing the biggest decrease down 5.7%, followed by Liquor Sales (which have been inflated for some time) down 3.6%, Department Stores down 1.4%, and Home & Building Supplies marginally down with a decrease of 0.1%.

Driven by the Christchurch retail spending rebound, the South Island showed big year-on-year gains despite decreases in the West Coast and Southland Regions.  The North Island also showed year-on-year gains, but to a lesser extent at 13.3%. Spending at Supermarkets & Food Retailers was up in every region. Cafes/Restaurants/Bars also showed increased spending in every region except Marlborough which showed no change. People were getting out and about in the South Island with Recreation & Entertainment spending up 46.4% while the North Islanders preferred to stay at home showing an overall decrease in spending of 7.6% with every region except Waikato showing a decrease in Recreation & Entertainment spending. Health Goods & Services spending was up 8.9% in Metro areas while only 2.3% in Non-Metro areas. Home & Building Supplies spending was up 4.6% in Metro areas while Non-Metro areas experienced a drop of 3.3%.

Retailwatch can be used to monitor trends in specific categories that are relevant to you while also building a broader picture of the overall retail environment.

Pumpt Advertising

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E | getpumpt@pumpt.co.nz

W | www.pumpt.co.nz

At Pumpt, we produce millions and millions of items of print each year, so we know how to manage volume to gain maximum cost efficiencies. This means you can get advice, print management and awesome print quality – all at the same price you’d normally pay, maybe even for LESS!

Combine this with our unparalleled knowledge of targeted unaddressed letterbox distribution or addressed mail, and your message can go further for less than ever before.

We’ll manage your print job from concept to execution and beyond, including advice on specifications such as paper weight, finishing and format. We like to think for ourselves, so if there is a better way to do something, we’ll pipe up – no shrinking violets here!

When it comes to print and distribution – we’re here to help! Whether you have a design that you have already created or you want to start from scratch, our team can meet your needs! Here at Pumpt, we’re excited to continuously expand our list of clients and welcome new faces to the Pumpt family! We’ve been excited to work with Colourplus in getting their flyers out to the public – their most recent March mailer reaching 110,000! (click on the image to check out the full mailer)

If your looking for an easy, cost effective way to get your name noticed, give us a call today for a no obligation chat, or get us involved on a project to allow us to demonstrate how we can add value to your business!

We will be updating our website soon with more recent work for you to check out – so keep an eye out!

Pumpt Advertising

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If you are interested in working on a project with Pumpt, give us a call!

Pumpt Advertising         P | 09 476 0830        E | getpumpt@pumpt.co.nz W | www.pumpt.co.nz

Regionally compared to February a year ago, Canterbury had expected increases across the board of 20%+ in most categories except Supermarkets, Fuel, and Building Supplies.  This spearheaded the South Island to some big year-on-year gains, but the North Island also did fairly well.  One interesting dynamic was between the Department Stores and the Furniture, Appliances, and Homewares categories – both of them up around 10% in the South Island, but in the North Island Department Stores were up 7% and Furniture, Appliances, and Homewares was only up 0.6%.  Elsewhere, Southland’s Café & Restaurants were up 11.3%, Recreation & Entertainment was down big in Otago, the good folks of Marlborough spent up large on Clothing and Footwear (up 12.3%), and spending at Fuel & Service Stations was up 7.1% in Non-Metro areas but only 3.4% in Metro areas, Home & Building Supplies were up over 10% in Gisborne, Nelson, Southland, Taranaki, Tasman, and Waikato.  Books & Stationery seem to have levelled off a bit in Metro areas (down 0.3%), but Non-Metro areas were still down 5%.

Retailwatch can be used to monitor trends in specific categories that are relevant to you while also building a broader picture of the overall retail environment.

Pumpt Advertising         P | 09 476 0830        E | getpumpt@pumpt.co.nz W | www.pumpt.co.nz

Outside working hours, Phil enjoys family life. He is married with 5 children, 1 grandson, 2 cats and a large pond with goldfish! He also enjoys cooking, sport, reading, walking, travel and of course, making sales!

Take advantage of Phil’s knowledge and experience, and call Pumpt today!

Pumpt Advertising         P | 09 476 0830        E | getpumpt@pumpt.co.nz W | www.pumpt.co.nz

Pumpt has some interesting and exciting projects coming up so we are excited to put our creative minds into action! Keep an eye out for some of our more recent design projects. If you are interested in pumping up your business with some great creative ideas and designs, give Pumpt a call!

Pumpt Advertising         P | 09 476 0830        E | getpumpt@pumpt.co.nz W | www.pumpt.co.nz

First, we are thrilled to announce that Sophia Rayward has joined Pumpt as an Account Manager. Sophia has worked within the advertising industry for over 6 years, at some iconic companies within the industry. Outside office hours, Sophia enjoys fishing, dining and has a particularly keen eye for gardening.

Take advantage of Sophia’s knowledge, bubbly personality and experience, and call Pumpt today!

Pumpt Advertising         P | 09 476 0830        E | getpumpt@pumpt.co.nz W | www.pumpt.co.nz