When Pipsqueaks Toys was taken over by new management recently, they came to us here at Pumpt wanting to make some changes to the way they did things – they had the right stock, and at the right prices but they needed a better way reach their target customers and get them into their store and to their website – and once they were at their website, they wanted their clients to be able to browse and purchase simply.

We said ‘sure, would you like fries with that?’ and then went to work on a tailor made solution, because.. well.. that’s what we do best!

We started with their website; what they currently had was dated, complicated and unorganised. They needed a functional and good value e-commerce platform, so we used an award winning content management system (CMS) and created a fresh, bright and modern new look with a straightforward layout, including better categorisation of items and information, plus links to a soon to be created blog and social media – view the new website here

Pipsqueaks is a ‘bricks & clicks’ store, meaning that they integrate both offline (bricks) and online (clicks) presences. So along with their new website, Pumpt will be coordinating Google adwords, analytics, search engine optimization (SEO) and EDM’s (electronic direct marketing) to their database in addition to offline promotion in the form of catalogs, tactical signage, advertising in womens magazines and bestbuys shopping magazine insuring that they are continually reaching their target market.

If you’d like to discuss an integrated solution for your business with experts who can take care of it all, get you better results AND increase your profit – call Pumpt today!

Pumpt Advertising   |   09 476 0830   |   getpumpt@pumpt.co.nz