If you haven’t heard of QR codes yet, basically they are a high-tech barcode that you scan with your cell phone’s camera.  Once scanned it may give you details about the advertised business, take you to their webpage, give you a pocket voucher, the possibilities are endless!

Here’s one that we’ve had generated for Bestbuys – New Zealand’s Shopping Magazine

To use, check if your cell phone has a QR Reader (if not, you may have to download an application, best to just google it and include your phone brand and model number), start the reader program, hold your cell phone up to the barcode and in seconds you should be re-directed to the Bestbuys website – I know, we were impressed too!

Now I know what you’re thinking…

How could your business use a QR code?

Your business, no matter how small or large, could use QR codes in a huge number of ways!   You could use one on every product on your website, have it contain all the products details and the number to call to order so that potential customers can show their friends on their cell phone. You could add one to your business card containing your contact details so it’s easy for someone to add you to their contacts on their cell phone. And/or add them to any print advertising, flyers, posters, invites, etc containing:

• Product details
• Contact details
• Offer details
• Event details
• Competition details
• A pocket coupon
• Twitter, Facebook, MySpace IDs

For more information, or to get your new QR code underway today, call Pumpt now!  09 476 0830

www.pumpt.co.nz