Retailwatch For December 2011
The December 2011 Retail watch report has kindly been supplied by Datamine:
With the end of 2011 just gone, it was clear that people celebrated the festive season a bit more than in 2010 – December spending was up 3.9% year-on-year at $2.86 billion, and up 17.1% over November 2011. It was a very positive month for retail, with only the Books & Stationery Stores (-9.6%) and Recreation & Entertainment (-2.8%) down compared to 2010. As expected, most categories were up substantially in comparison to the previous month of November; the lone exception being Travel & Accommodation. Department Stores surged as normal during December 2011, and ended up 2.2% higher than December 2010.
Regionally some interesting patterns emerged. Compared to December 2010, in December of 2011 every region was up in Cafes, Restaurants & Bars and Auckland led the pack with a 7.1% increase. Recreation & Entertainment was broadly down but Gisborne bucked the trend with a 22.6% increase! Only Hawke’s Bay was negative year-on-year in Clothing & Footwear, down 3.1%… and in Clothing & Footwear Metro areas were up 6% vs. 3.6% for non-Metro, and 6.6% in the South Island vs. 4.7% in the North Island.
Department Stores had the biggest gains in Tasman (5.6%) and Canterbury (4.8%). Furniture, Appliances & Homewares did well in the South Island and Northland, while Health Goods performed strongly (4.7%) in the South Island, but were flat in the North Island. The only other surprise of note is Liquor sales, up 10.4% in the South Island vs. 2.9% in the North Island.
Retailwatch can be used to monitor trends in specific categories that are relevant to you while also building a broader picture of the overall retail environment.
Pumpt Advertising P | 09 476 0830 E | getpumpt@pumpt.co.nz W | www.pumpt.co.nz
Pumpt’s Christmas Hours
Hi Everyone,
Just letting you all know that we will be closing for Christmas today at lunchtime, and will re-open for the year on 9th January 2012
Wishing you a safe and Happy Christmas!
The Pumpt Team
Red 4 Meter Tear Drop Flags – Clearance!
We have either SALE, OPEN, OR COFFEE teardrop flags with white text on red material for sale.
These are excellent as curbside attention grabbers. We currently have about 30 of each type and would like to clear them, so have dropped the price to $199 + GST & freight (each)
Please contact us at getpumpt@pumpt.co.nz with your order.
Retail Watch – October 2011
The October 2011 Retail watch report has kindly been supplied by Datamine:
October 2011 was a positive month for retail in NZ, up 2.8% from September and increasing 4.9% compared to October 2010. There was strong year-on-year growth in sectors which haven’t had a lot of love lately including Clothing & Footwear (6.1%), Department Stores (4.2%), and Furniture/Appliances/Electronics (8.8%). This pulls all three categories around or over positive for the quarter ended October 2011 when compared to the quarter ended October 2010. Fuel & Service Station spending continues to be higher, this year up 15.7% from last year. Books & Stationery stores are still struggling (-9.4%), but overall things are looking reasonably healthy going into the Christmas season.
Regionally, every region had an increase in eating out except Gisborne. Clothing & Footwear was up 8.7% in the South Island, led by Christchurch (12.5%), compared to 5.3% in the North Island. Metro areas performed comparatively better than non-Metro areas. There were some big differences in Fuel & Service Stations spending, with only Southland having an increase that was below double digits (9.1%); Bay of Plenty led the increases at 23.6%. Furniture/Appliance/Homeware spending was all over the map… Gisborne, Hawke’s Bay, and Marlborough all posted 20%+ gains whilst the West Coast, Taranaki, Nelson, and Northland were all negative. People invested in Health Goods & Services in Canterbury (up 10.3%) and Northland (up 19.5%) , but people in Nelson and Tasman posted double-digit declines.
Home Building Supplies were mostly flat except that stellar performance in Taranaki, Tasman, and Southland resulted in Non-Metro growth of 3.4%. Books & Stationery continue to be hammered, negative in every region of the country. Liquor sales were also broadly up across the country, especially in Taranaki, Nelson, and Canterbury – who perhaps enjoyed quite a bit of celebration after the All Blacks victory!
Retailwatch can be used to monitor trends in specific categories that are relevant to you while also building a broader picture of the overall retail environment.
Pumpt Advertising P | 09 476 0830 E | getpumpt@pumpt.co.nz W | www.pumpt.co.nz
Historic Relevance For The Humble Pamphlet
Pamphlets have helped you assemble a kid’s toy, install an appliance, or told you about a sale. Pamphlets are inserted in newspapers, given out on street corners, stacked at store entrances, or tucked in boxes of any product that requires instructions or legal disclaimers. Pamphlets have also changed the world. No website or group of websites will ever be able to make that claim.
The term came into Middle English around 1387 because of a popular comic poem published in Latin as Pamphilus, seu de Amore (Pamphilus, Concerning Love). The name was derived from the Greek “friend of everyone” and became the name of the printed product.
Its first connotation of a tract covering contemporary issues and heated arguments appeared in 1642. It is also called a libelle, from the Latin libellus, meaning “little book.” In Spanish, panfleto is a brief written libel that is defamatory. In German, French, and Italian, pamphlet often has negative connotations of libel or religious propaganda. In Russian and Romanian, the word pamflet connotes a work of propaganda or satire, and is translated as “brochure.”
Pamphlets can contain anything from product messaging to medical information to political propaganda to religious treatises. Martin Luther’s 95 Theses was seen by most people in the form of a pamphlet.
Freestanding inserts (called FSIs in the US) continue to increase in number despite declines in newspaper circulation. More than 80% of coupons are distributed via FSIs in Sunday newspapers. The advertising insert (when inserted in a newspaper), circular (when hand distributed to homes or businesses), pamphlet (when given out in the store or on the street) or mailer (when mailed) are all the same thing – a multi-page, unbound printed product.
Most inserts are printed in centralised plants with versioned front and back pages based on a black plate change and then transported to newspaper sites for inclusion in the paper on a specified day. Transportation costs are an important factor. One future scenario sees the insert being printed at the newspaper plant using digital technology. To accomplish this, several important factors must be accommodated: low cost per unit, lightweight coated stock, and paper width. Thus roll-fed toner or inkjet would have advantages in this market. Now printed by roll-fed offset litho (and some gravure) the pamphlet is ripe for technological change and represents a major opportunity for digital printing if all requirements can be met.
The argument is that centralised printing on large offset presses is very inexpensive. This is true now, but technology often changes things.
Imagine a distributed printing approach allowing marketers deadlines of days, not months. Instead of printing at big centralised plants, files could be sent to plants closer to the point of insertion or distribution. What would it be worth to change products and prices quickly? The FSI is ripe for change.
Of course, a pamphlet mailed without a name (just an address) is often considered junk mail. If newspapers continue to lose circulation, new approaches will be needed to provide the “blanket” coverage some marketers want.
One may argue that the political and informational pamphlet has now moved to the web in the form of blogs and websites. But there are so many of them that none stand out from the crowd. If you want to stand out, put it on paper and get into someone’s hands.
So now you know everything you could possibly ever need to know about the history of the pamphlet – why not talk to Pumpt about getting some for your business today?
Pumpt Advertising | P. 09 476 0830 | E. getpumpt@pumpt.co.nz
Quoted from Frank Romano’s article at ProPrint.com.au
Retail Watch – September 2011
The September 2011 Retail watch report has kindly been supplied by Datamine:
Total retail spend in New Zealand for the 28 days ending 28 September 2011 was $2,293.4 million. This represents an increase of 2.4% from the previous 28 days and an increase of 2.8% from the 28 days ending 28 September 2010. Spending was up big vs the same month last year in Fuel/Service Stations (16.1%) and Cafes/Restaurants/Bars (7%). Liquor spending was up 5% nationwide.
Books & Stationery stores continued their tough run, down 13.8%, and Travel & Accommodation was down 5.4%. Against August 2011 spending, the big jump was in Home & Building Supplies which saw a 14.5% increase, although that’s only up 1.7% on last September.
Regionally, there were a few surprises in September 2011 when compared to September 2010. Cafe/Restaurant/Bar spending was up 11.7% in Canterbury and was positive in every region across the country. Recreation & Entertainment is finally showing some life in the South Island with an overall increase of 15.8% including 16.8% in Canterbury, 18% in Nelson, 14.5% in Otago, and 33.1% in Southland. Supermarket spending was up in every region in the country.
Retailwatch can be used to monitor trends in specific categories that are relevant to you while also building a broader picture of the overall retail environment.
Pumpt Advertising P | 09 476 0830 W | www.pumpt.co.nz
Pumpt Is Looking For An Account Manager!
Your future could be pumping at PUMPT!
Pumpt Advertising is a North Shore based customer centric advertising and print management company. Pumpt’s total value package is about making life easier and the process seamless for clients, so if you’re fast, efficient and organised – then this role could be for you!
Your role would be working with one of our key advertising accounts, along with other equally valued clients in providing ideas and managing workflow. We work with some of New Zealand’s largest franchises right down to ’start-up’ businesses. Have a look at our website www.pumpt.co.nz for an overview.
We need people that are smart, focused, have a good sense of humor, a mature outlook and have the ability to focus in high pressure situations. You must be able to deal with multiple projects and clients at the same time, but keep your wits about you in order to prevent errors.
In addition, to be successful in this role, you will need:
• Knowledge of print, direct mail, marketing or advertising
• The ability to anticipate client needs and influence ideas and new sales opportunities
• Attention to detail and time management skills
• Proven experience working with a team to meet the needs of clients, ensuring exceptional client satisfaction levels.
• Excellent computer skills, Microsoft Excel is particularly crucial
• The ability to develop and maintain client relationships (daily contact, briefing, presenting, advising and problem solving)
We have a great support team and a vibrant, focused culture, with opportunities to advance. Pumpt is all about performance and creating value for our clients, but we also have loads of fun doing it!
Salary is dependant upon experience – Please apply in writing with your C.V. and a covering letter explaining why you would be perfect for this role to kathryn@pumpt.co.nz
cn txt mrktn wrk 4 u?
Text campaigns (or SMS marketing) provide a channel for your customers to contact you anytime, anywhere, without the need for internet access, sign up forms or visiting stores. These days they can even purchase from you straight from their phones – it’s a very handy way to interact.
At Pumpt we set up text campaigns that not only help you to measure what media works best for you, but also grow your database giving you the ability to send emails to customers who want to hear from you. We can do one month testers and 3-6 month campaigns, plus you get monthly reports including the collected emails from new customers who are interested in your product or service.
We can have a campaign up and running within a week, and we can combine this with all of your advertising and marketing, print media and distribution (we can even throw in a free QR Code for tech savvy customers).
Talk to Pumpt today about how a text campaign will work for your business.. w’r w8n 4 yr call! : )
Retailwatch – August 2011
August 2011 was overall much the same as August 2010, with an increase in retail spending of 0.5%, but down 5.1% from July’s numbers. The lone big increase in August spending (11.1%) was in the Fuel & Service Stations category, which should not be a surprise to anyone at this point, although spending is down slightly from July. Books & Stationery Stores continue to struggle, as does Recreation & Entertainment and Travel & Accommodation. There is some expectation that these numbers will be boosted in September with the beginning of the Rugby World Cup. Supermarket prices were pretty much flat, slowing the trend of increasing sales that has been going for some time.
Regionally, there was again mixed news compared to August of 2010. All of the regions had an increase in Cafe, Restaurant, and Bar spending, which is some welcomed news, and the leader was Auckland with a 5.6% increase. North Island supermarket spending dropped 0.8%, but South Island spending was up 4.4%. Spending on Recreation & Entertainment was down only 3% outside the cities, but down over 11% in Metro areas. The opposite was true with Clothing & Footwear, where spend was up 2.7% in Metro areas, but down 0.7% in Non-Metro areas.
Retailwatch can be used to monitor trends in specific categories that are relevant to you while also building a broader picture of the overall retail environment.
Pumpt Advertising P | 09 476 0830 W | www.pumpt.co.nz
A Total, Integrated Solution..
When Pipsqueaks Toys was taken over by new management recently, they came to us here at Pumpt wanting to make some changes to the way they did things – they had the right stock, and at the right prices but they needed a better way reach their target customers and get them into their store and to their website – and once they were at their website, they wanted their clients to be able to browse and purchase simply.
We said ‘sure, would you like fries with that?’ and then went to work on a tailor made solution, because.. well.. that’s what we do best!
We started with their website; what they currently had was dated, complicated and unorganised. They needed a functional and good value e-commerce platform, so we used an award winning content management system (CMS) and created a fresh, bright and modern new look with a straightforward layout, including better categorisation of items and information, plus links to a soon to be created blog and social media – view the new website here
Pipsqueaks is a ‘bricks & clicks’ store, meaning that they integrate both offline (bricks) and online (clicks) presences. So along with their new website, Pumpt will be coordinating Google adwords, analytics, search engine optimization (SEO) and EDM’s (electronic direct marketing) to their database in addition to offline promotion in the form of catalogs, tactical signage, advertising in womens magazines and bestbuys shopping magazine insuring that they are continually reaching their target market.
If you’d like to discuss an integrated solution for your business with experts who can take care of it all, get you better results AND increase your profit – call Pumpt today!
Pumpt Advertising | 09 476 0830 | getpumpt@pumpt.co.nz
